Aisha
Kubezova
A leader in digital transformation within the investment business. I specialize in building and scaling retail fintech products — from developing IT platforms to leading businesses to top industry rankings.
Built the Largest Retail Brokerage in Russia
Led SberInvestments to 8.6 million private clients and ₽2.4 trillion in assets under management.
Pioneered AI-powered investing, weekend trading, and teen investing (130,000+ youth accounts).
Winner of the Wealth Navigator award and the Financial Market Council Personal Commendation 2025.
Private Clients
Assets Under Management
Youth Investment Accounts
Areas of Expertise
Deep specialization across digital brokerage, retail investing, and financial product innovation built through leadership at Russia's top financial institutions.
Digital Brokerage Strategy
Scaling mobile-first investment platforms from zero to market leadership through product-led growth.
AI & Innovation
Launching AI investment coaches, weekend trading, and automated dividend workflows.
Regulatory & Tax
Navigating progressive NDFL reforms, IIS transitions, and tax incentive optimization.
Mass Market Investing
Democratizing capital markets — turning small savings into confident investment behavior.
Publications & Media
RBC Radio Interview
Investing: About Risks and Fears. Guest: Aisha Kubezova, Sberbank
Podcast «Koroche». Investing Is Not Complicated!
VK Video
Investing: Risks and Fears
Why Russians Fear the Stock Market
( Industry Recognition )
“Aisha Kubezova transformed Sber's brokerage into Russia's largest retail investment platform. Her vision for democratizing investing — from AI coaches to teen accounts — set a new standard for the industry.”
Wealth Navigator Jury
High-Net-Worth Client Services Award
LET'S BUILD WHAT'S NEXT
Open to strategic partnerships, investment projects, and board positions in fintech, digital brokerage, and financial services innovation.
Education
Deep specialization across digital brokerage, retail investing, and financial product innovation built through leadership at Russia's top financial institutions.
MEPhI — Master of Mathematics, honors diploma (2009)
MEPhI — Master of Finance & Credit (2010)
Monash University, Australia — Master of Business Information Systems (2012)